Business Development & Marketing Opportunities
HBACA has quite a lot to offer members who are looking for ways to gain exposure and build business. The following are details on the HBACA’s Business Development & Marketing Opportunities. This information, including dates and estimated pricing for the many events, publications, sponsorships and advertising opportunities the Association offers throughout the year.
Publication Advertising
HBACA has two publications – HBACA Builder & Associate Services Directory and NewsBuilder. Both are sent to our entire membership, and each offers a unique way for you to promote your company to potential customers.
The Home Builders Association of Central Arizona (HBACA) Builder & Associate Services Directory, is the only residential construction directory of its kind in Metro Phoenix and throughout Central Arizona, including Maricopa, Pinal and Yavapai counties. This business-to-business publication is the most powerful tool that reaches all our members and decision makers within each member company. Members use the directory year-round to find other members to do business with, making advertising in the directory a smart move for any company. Advertising in the Directory is open to members only. If you are not a member, consider joining the association to be included in this popular publication.
The NewsBuilder is the HBACA’s official newsletter. Every two weeks this publication is emailed to the entire membership full of event and class notifications, legislative and municipal updates, housing market research, safety information, legal articles, and local and national industry news. Additionally, Associate members have the opportunity to have their company profile featured for free in an upcoming issue in the “Member Focus” section.
Newsletter Sponsorship
NewsBuilder Sponsor ($200/issue or $300/2 issues)
- Logo, plus link in NewsBuilder email
- Logo in PDF NewsBuilder
NewsBuilder Sponsor + Ad (Quarter Page | $600 / issue or $700 / 2 issues or Full Page | $750 / issue or $850 / 2 issues)
- Logo, plus link in NewsBuilder email cover page
- Logo in PDF NewsBuilder
- Quarter or full page ad
Member Focus: Feature your company for FREE in the NewsBuilder
The Member Focus is an article we include in each NewsBuilder from various members who want to get the word out about their company, its services and products, or staff changes. Articles are published on a first-come, first-served basis; time-sensitive information is not ideal. It is a way to introduce your company to the membership and let them know more about you and what you do. A Member Focus article is free to each member once per year. All you have to do is send us a company profile of no more than 175 words and your logo.
Contact: Stratton Hickcox | hickcoxs@hbaca.org | 602.274.6545
Digital Advertising
Want to be seen by thousands of building industry professionals? Digital advertising on the HBACA web platforms will attract visitors to your website, and allow you to support your brand, get builders to remember your company name – increase awareness, and visually imprint your image on the minds of builders and other industry professionals.
$1000 - per year
With nearly 20,000 yearly users and 80,000 + page views, web ads are the way to get your company noticed. Web ads are one of the most important methods of attracting visitors to your website, and allow you to support your brand, get builders to remember your company name – increase awareness, and visually imprint your image on the minds of builders and other industry professionals. There are a maximum of 5 spots available that rotate on the HBACA home page.
Access the HBACA’s digital audience with sponsored retargeting. Our audience becomes your audience with retargeting. Get direct access to the HBACA’s digital audience and retarget them with your ads wherever they visit online. Don’t rely on broad, generic targeting on common ad platforms. Stand out with the HBACA’s high quality audience with a clear need for what you offer.
Business Development Events
HBACA hosts numerous business development and networking events throughout the year to give you the opportunity to make a positive impact with potential clients and business partners. Each offers opportunities for you to create company awareness through sponsorships. Building these important events into your budget can help you deliver your company’s message.
The Southwest Builders Show (SWBS) hosted in October is one of the largest shows for builders and building industry suppliers in the Southwest region. Brought to you by the Home Builders Association of Central Arizona (HBACA), the Southwest Builders Show is a one-of-a-kind investment. It’s the perfect event that not only allows you the opportunity to meet key players in the home building community, but also to showcase your cutting edge products and services! The Southwest Builders Show annually attracts representatives from leading home builders in the Southwest. This is the one place where top organizations come to see the latest products, building techniques, management and construction tools available in today’s marketplace.
Held annually in the fall, the HBACA’s annual Sticks & Bricks Tournament provides members with a terrific opportunity for networking in the great Arizona outdoors! Join us for this full day of fun which starts with an early morning mixer, followed by the tournament itself, and concludes with an awards luncheon open to all HBACA members.
Tournament Sponsorships
In addition to specific benefits listed below, all Tournament Sponsorships include: Recognition at Awards Luncheon, in NewsBuilder and on sponsor board at check-in.
Golf Shirt | $9,850
Includes logo on sleeve or back of shirt, one (1) standard golf foursome and four seats at Awards Luncheon.
Lunch | $7,250
Includes one (1) standard golf foursome, four seats at luncheon, selection of emcee at luncheon, opportunity to provide gifts/materials. Logo or other graphic displayed throughout luncheon.
Beverage Carts | $4,250
Provides each golfer with two (2) drink tickets good for beer, soft drinks, sports drinks or bottled water from the beverage carts or at luncheon. Includes signage on beverage carts.
Crossover Lunch | $3,250 | two available
Provides each golfer with lunch. Opportunity to provide gifts/materials. Logo or other graphic displayed at lunch stations on both golf courses.
“Hit the Spot” Breakfast | $3,000
Provides each golfer with breakfast and coffee. Opportunity to provide gifts/materials. Logo or other graphic displayed at the breakfast station near check-in.
Golf Carts | $2,450
Your company logo displayed on name plate on each golf cart. Logo will also be featured on in-cart GPS screens as golfers arrive at the staging area. Includes an opportunity to present gifts/materials on each cart.
Putting Contest | $2,050
Host a putting contest for all golfers during the tournament. The putting green is located in a central location that ALL golfers travel through during tournament play. Sponsorship includes signage at the putting green, a table, two chairs and two seats at Awards Luncheon. Company representative to announce contest winners at Awards Luncheon. Includes prizes.
Mulligans & Measures | $1,250
Back by popular demand – the mini-tape measures (in lieu of strings)! Sponsorship includes logo on mulligans and on tape measures, and the opportunity to sell both at registration allowing for interaction with golfers.
Hole Sponsorships
In addition to specific benefits listed below, all hole sponsorships include: A hole on both courses with signage, a table, two chairs at each, two seats at Awards Luncheon, logo on in-cart GPS screens as golfers approach your hole, and recognition at Awards Luncheon, in NewsBuilder and on sponsor board at check-in. If applicable, golf carts are provided to all hole sponsors. Use is for transporting items to and from sponsored hole, access to restrooms and golf clubhouse ONLY.
Note: We encourage you to enhance your company’s sponsorship by creating a unique presence. Proper golf attire and etiquette are required and the HBACA reserves the right to close any sponsorship at its discretion without refund. Dispensing of food and beverages (alcoholic or non) is prohibited by the golf course.
Watering Holes | $2,250 | two available
Watering holes allow the sponsor to serve an adult beverage of choice. One beer, wine or mixed beverage per hole (as approved by course). Beverages provided and served by sponsor. Quantity limited to 144 servings per hole. Includes one hole on each course, and fees for beverage monitors.
Premium Hole Ones | $2,150 | one available
Attendees will have a blast shooting golf balls with air cannons! Includes air cannon at one hole on each course.
Award-Winning Holes | $1,925 | six available
Includes two holes (one on each course to reach all golfers), a contest at each hole and $300 in prizes for winners.
Meet and Greet Holes | $1,725 | nine available
Includes two holes (one on each course) for maximum exposure.
Other Sponsorship Opportunities
We are also accepting door prizes for the luncheon. You are welcome to either supply an item or the HBACA can purchase one in your name. If you are interested in supplying or paying for a door prize, please contact Lisa Rugloski at 602.274.6545 or rugloskil@hbaca.org. Minimum value of $100 please
The Board Installation Luncheon held in January is our premier event that congratulates HBACA’s new officers and directors. Luncheon attendees include board members and their staff and the leaders of the industry’s premier trade contractors, suppliers and service providers. Rarely do you get so many of the leaders and principals of the Valley's premiere builders in one spot.
Questions? Get in touch with us by email or call at 602.274.6545.
All members are invited to participate in HBACA’s annual Turn the Tables business development and networking event typically held in May. There are 20+ builders represented at this high-energy, 90-minute event. Each builder company will staff their table with key employees such as the President/CEO, Purchasing Manager, VP of Operations, VP of Construction, VP of Sales and Marketing and/or VP of Land Acquisition. HBACA Associates have the opportunity to meet face-to-face with these builder executives and exchange business cards with the builders of their choice. This event is the perfect avenue to build new relationships or strengthen existing ones.
Want to Sponsor Turn the Tables?
Turn the Tables Sponsorship | $3200 (multiple available, non-competing trades)
- Logo recognition with link on Event Page
- Logo recognition with link in email correspondence
- Opportunity to have a table-top display at the event
- Signage (24"x70") present during event
- Four attendee registrations
Questions? Get in touch with us by email or call at 602.274.6545.
The Major Achievements in Merchandising Excellence (MAME) Competition is held in the spring. This prestigious awards competition recognizes the exemplary efforts of builders and land developers; interior designers and architects; and sales managers and sales associates who make the home building industry in the Valley one of the nation’s leaders.
For Associate Members who want to become better acquainted with the Valley’s home builders, attending our monthly forum featuring Valley builders who provide an in-depth look at their company’s past, present and future is a great opportunity. We schedule two builders at each breakfast, one small volume or custom builder and one high production builder. The HBACA holds these informative business development forums geared toward Associate members to assist in the professional relationships between our members. Sponsoring this event is an excellent way to gain more exposure for your company.
Want to Sponsor a Builder Breakfast?
Builder Breakfast Sponsorship | $1,650
- Sponsorship of two (2) Builder Breakfasts in a calendar year
- Company logo and recognition on marketing materials
- Recognition in welcome/announcements at event
- Two complimentary seats at the Builder table
- Option to display company collateral
- Signage (24"x70") present during event
Questions? Get in touch with us by email or call at 602.274.6545.
The Safety Summit is an annual event, typically in September, featuring various safety-related discussions by Association members. Sponsoring this event is an excellent way for your company to gain exposure to safety-related professionals in the industry.
Want to Sponsor the Safety Summit?
Safety Summit Presenting Sponsorship $2,500
- Logo recognition with link on Event Page
- Logo recognition with link in email correspondence
- Opportunity to give a brief company overview
- Opportunity to introduce event speaker
- Opportunity to have a table-top display at the event
- Signage (24"x70") present during event
- Four attendee registrations
Safety Summit Breakfast Sponsorship $800
- Logo recognition on Event Page
- Logo recognition in email correspondence
- Opportunity to give a brief company overview
- Opportunity to introduce an event speaker
- Tabletop logo recognition during continental breakfast
- Two attendee registrations
Safety Summit Lunch Sponsorship $1,000
- Logo recognition on Event Page
- Logo recognition in email correspondence
- Opportunity to give a brief company overview
- Opportunity to introduce an event speaker
- Tabletop logo recognition during lunch
- Two attendee registrations
Questions? Get in touch with us by email or call at 602.274.6545.
HBACA’s General Membership Programs feature speakers whose topics are relevant to the home building industry. These breakfast or lunch programs take place approximately 4 times per year during months in which we don’t already have a major membership function in place. In addition to featuring some great speakers, the programs give HBACA builders and trades another opportunity for networking on a regular basis. Sponsoring this event is an excellent way to gain more exposure for your company.
Want to Sponsor a General Membership Meeting?
Title Partner (2 available, non-competing trades) $1,975
- Logo recognition with link on Event Page
- Logo recognition with link in email correspondence
- Logo recognition at event
- Opportunity for a table top display at event
- Signage (24”x70”) present during event
- Two meal reservations
Finishes Partner (4 available) $1,050
- Logo recognition with link on Event Page
- Logo recognition with link in email correspondence
- Logo recognition at event
- Two meal reservations
Starting Partner (8 available) $675
- Logo recognition with link on Event Page
- Logo recognition at event
Questions? Get in touch with us by email or call at 602.274.6545.
Member Events
As a member of HBACA, you have the opportunity to host educational learning sessions and post events to the Member Hosted Events Calendar. Each opportunity is included free as a benefit of membership.
HBACA offers members the ability to host educational learning sessions. All presenters must be HBACA members current on their dues. We will provide the HBACA Conference Room, Zoom webinar platform, or both. We will promote the event by listing it on our events calendar and sending out two invites targeted to your audience within our database.
HBACA allows members to post their events to the Member Hosted Events calendar. All hosts must be HBACA members current on their dues.
PLEASE NOTE: Although information is accurate at the time of posting, HBACA reserves the right to make adjustments to pricing and associated benefits for all publications, events, memberships, advertising and marketing opportunities.